Death of a Salesman and the American Dream Free Essay Example, 1250 words

Attention, attention must finally be paid to such a person† (Miller, 1949: Act 1). His own wife admits that her husband may have pursuing something other than the American Dream. Willy had been pursuing a sense of recognition, a boost to his own self-importance, and attention from the people around him. These pursuits, while understandable, are not necessarily those associated with the American Dream. In the final analysis, Willy’s attempts to be well-liked affected his life in ways which made the American Dream less accessible for him. In addition, this superficiality was buttressed by Willy Loman’s view that the American Dream was achieved individually rather than with the help of friends or family. He didn’t identify himself as being a part of a team or as a part of a larger whole. Instead, he attempted to make the dream his own by setting himself up as something greater than other people. When asked about his interest in moving, Willy responds â€Å"They dont need me in New York. Im the New England man. We will write a custom essay sample on Death of a Salesman and the American Dream or any topic specifically for you Only $17.96 $11.86/page If not particularly admirable, Willy is at least consistent. He is consistent in defining the American Dream in his own terms, as the product of charm and presentation rather than substance and sincerity. What this play demonstrates, rather than the fallibility of the American Dream, is an individual who has taken his opportunities for granted. He has wasted his opportunities for a secure and confortable retirement. He has wasted his opportunity to enjoy a contented and happy family life in his twilight years. These losses flow from his misinterpretation of the means to success, and not any fundamental flaw with the American ideal of a materially and emotionally comfortable life. The American Dream, whether as a part of a company or as a part of a family, do not tolerate the selfish type of individualism and egoism in which Willy indulged himself.

Deborah Whaley s Black Women - 1423 Words

Historically, Black women are depicted as the big black smiling mammy; the over sexed deviant with distorted body parts; and the angry sapphire. Within the male dominated comic art world, Deborah Whaley’s Black Women in Sequence: Re-inking Comics, Graphics Novels, and Anime offers a countervision on the Black body. Women, especially Black women may welcome the book as a confirmation that their story is recognized and represented. For this audience, Whaley will explore the historical, racial, and sexual representation of Black women in sequential art pointing out the imagined Black body through interracial relationships, African fetishism, cultural politics, financial gains and transnationality. Whaley deconstructs the generally accepted comic art world from 1930 to contemporary time by questioning writers’, illustrators’, and readers’ engagement of the mutual fabrication of the black female body and the (mis)representation of black women in sequential art. She challenges the production of â€Å"Blackness† and the absence Black female characters in mainstream comics, â€Å"comic book writers have used illustration of and ideologies about the Black female body to signify the fetish, fear, and fabrication of Africa† (p. 96). Further she debunks the white male inventions of â€Å"Blackness† and constructs an argument why sequential art is a feasible form of understanding visual narrative that reflect popular literature, identity politics, history, and cultural production from women of

Personal Goal Free Essays

Throughout my life there have been a lot of people, books and audio tapes that have taught me important lessons. For me, making the right decision in life is crucial as I believe we have only one life and one chance and we should make the most of it. In my life I want to be known for my successful career, my generosity and my positive influence towards people. We will write a custom essay sample on Personal Goal or any similar topic only for you Order Now I guess this is my long term goal in life and I am confident that my study in Northeastern University will take me closer towards my goal in life. Since I was twelve years old, I was in a position where I needed to choose between going to school in Indonesia, where I would stay close to my family and friends, or going to school in Australia, where I would get a better education, but be by myself, far away from my family and friends. I took action and moved from my comfort zone. Moving and living into a totally new country is certainly a great life experience which thought me that determination and self-motivation is the key in helping one succeed in life. My parents always remind me that when the time comes my responsibility is to continue our family business and taking care of my brother and sisters. It is in our culture that the eldest son in the family had the responsibility to take care of the whole family. I believe it is not an easy task but as a responsible son I will prepare and equipped myself with whatever I need to achieve this goal. My short term goal is to have a real working experience in one of the leading company in the United States. When choosing a University in United States, it was always my intention of not getting just a business theory but more importantly real working experience in a company. I do my research and finds that Northeastern University is known for its internship program in United States. In doing MBA degree at Northeastern, I will choose finance as my career track. I choose finance firstly because it is an important area that I need to understand in order to take my family business to the next stage and I also believe that by taking this career track it will get me ready to face the real business world. I am confident that by taking a MBA at Northeastern University will help me to achieve my short term goal of equipping me with knowledge and a real working experience that I really need. Determination and Self motivation is what will keep me moving towards my life goal and I believe that with strong determination and self motivation I will be able to accomplish all of my goals in life. Please answer the following questions: a) What have you learned in your research on Northeastern that has motivated you to apply? ) What unique contributions will you bring to the Northeastern community as a student? c) How will you benefit personally and professionally from your experience at Northeastern? A) The most appealing factor that motivated me to apply is the fact that Northeastern is one of the top Universities in United States that have the best internship program and the recommendation by people who claimed that the schools are so helpful with their students. I believe that University involvement in helping their student succeeding in their career is very important. I read a review that stated that Northeastern provide students with a lots of tools and workshop for their internship. B) In my career both in Indonesia and Australia, I had the opportunity to experience many different kinds of activity from sporting activity, community activity to working experience. My sporting experience includes representing Indonesia to play in an international U-13 competition, playing musical instrument in a band for a concert in Australia, one of a member in Indonesian Student Association in Australia, as well as having two years experience working as a marketing manager in a building material manufacturer company in Indonesia. As a student I am confident that my experience will bring unique contribution to Northeastern Community. C) Personally the most valuable thing that I could have is experiencing and learning in different culture, different environment and diverse people from all over the country. The chance of being able to be around different people from different country and background are priceless for me because it will open my mind about being able to adapt in a diverse environment and a challenge to be able to settle and work together with people from different culture and background. An experience outside university as well as in the workplace will no doubt give me a price less experience especially towards my career internationally, because in a business world we have to be able to deal with almost everyone and I will take this opportunity as my chance to practice this rare opportunity. I look forward to meeting new people from all over the world, making new friends, learning about the western culture, doing new activity and working together as a team. Another personal benefit is that living away from my family will make me able to be live independently and solving problems on my own. I believe that as I move along in my study at Northeastern I will have more and more benefit that right now I have not seen. How to cite Personal Goal, Essay examples

Marketing Principles Routines of Decision Making

Question: Describe about the Marketing Principles for Routines of Decision Making. Answer: Introduction A person who purchases a product or services from the market for their own consumption is regarded as the consumer. There are various marketing analysis tools, which the customer can use as they purchase a product. In this paper, the product of choice that will be used for analysis on the consumer decision-making process is the laptop. Moreover, it will look at the process of consumer decision making that needs to be followed when a consumer purchases a product. When the customer buys a good or a service, there is a rise of need that arises(Armstrong, Adam, Denize and Kotler, 2014). It is important to understand in the case of purchase of the laptop there are two aspects to note, the laptop, which is the product and the individual purchasing the product as the consumer(Betsch and Haberstroh, 2014). This essay is aimed to identify the various factors, which influence the consumers on making a decision when buying. Besides, it will look at the level in which the product can be placed o n the theory of Maslows Hierarchy of needs. Steps of the consumer purchasing process The process of the consumer to make decision when purchasing a product is usually complex and it involves various steps(Solomon, 2014). All the consumers usually have their daily needs every day in their life, and the needs makes them to make different decision to satisfy the want. Some of the decisions that are made can be complex depending on the opinion of the consumer in regards to a particular commodity, evaluation, comparison, and purchase of that product. Moreover, it is important to understand and realize crucial issue in the process of decision-making and how to utilize the theories of practice (Betsch and Haberstroh, 2014). The steps of consumer decision-making process are as follows; problem recognition, the information research, evaluation of the various alternatives, purchase decision, and the assessment of post purchase. i) The problem recognition This is the first stage of the model. The appreciation of the problem occurs when an individual realizes on the difference that exists between the actual state of the affairs and the desired state of the affairs. In this case, the consumer may recognize the need to buy the laptop when there is usually the need to carry on its use at different places, and this is more convenient as a comparison to the desktop computer(Pescher, Reichhart and Spann, 2014). The essence of this step is for the consumer to identify that he has a need that is not satisfied and wants to satisfy it. An example, of this, is an undergraduate student who has enrolled for a given degree and has been issued an assignment to work on which has a deadline. The student needs portability of the laptop to work at home and school. This is thus where he recognizes he has a problem, which can be solved by the use of a laptop(Lester, 2013). ii) Information search On the data search, entails where a consumer begins to search information of a particular product to satisfy his or her needs. Two types of search can be undertaken one is internal search example through memory, and the other is the external search where one can get information on the friends and relatives(Lee and Hanna, 2015). Nonetheless, it is important to note that a successful search for the information usually leaves a buyer with a possible alternative. An example of the case of laptop consumer can gather information about the various brand of a laptop like HP, Lenovo, Dell, and Mac(Armstrong, Adam, Denize and Kotler, 2014). iii) The evaluation of the alternatives On the aspect the consumer usually evaluates on the products basing on some criteria, an example is performance, warranty, the price, quality of the product and the after sale services(Lysonski and Durvasula, 2013). An example of this can be to a consumer who has gathered information on the various brands of a laptop like HP, Lenovo, Dell and Mac now need to evaluate these product based on the criteria like price, the speed, warranty of the product and the durability(Solomon, Russell-Bennett and Previte, 2013). iv) Purchase Decision On this, entails choosing the buying alternative that you have identified these include the product, the packaging, and the method of purchase(Solomon, 2014). After the consumer evaluates on the various brand of laptop, he may decide to purchase Mac due to the high speed, and the great battery life it has over the other brand(Solomon, 2014). v) Post purchase evaluation On the post purchase, evaluation they can exists both the positive and the negative purchase behaviors. On the positive entails when the consumers hold feedback that is positive in regards to the product obtained and is happy with the quality(Wen, Prybutok, Blankson and Fang, 2014). An example is when the customer is satisfied with the performance of the Mac Laptop and recommend to his or her friends to purchase the same. On the contrary, entails where the consumer is not satisfied with a given products, and he or she hold a feedback that is negative on the product. An example, a customer who is no happy with the laptop that they have purchased will persuade his friends not to purchase it, as the experience they had was not good(Pescher, Reichhart and Spann, 2014). Factors that impact on the decision making process of the consumer The following are the main factors that affect this process; psychological, personal, social and the cultural factors(Armstrong, Adam, Denize and Kotler, 2014). Psychological factors The psychological factors are primarily divided into various components, motivation, perception, learning, attitude and the belief. A consumer can possess knowledge and attitude towards the various products(Betsch and Haberstroh, 2014). Cultural factors The consumer behavior can be great be influenced by the cultural factors like; the buyer's culture, the subculture, and the social class. These factors can influence greatly affect the consumer behavior and they vary from individual to another(Jobber and Ellis-Chadwick, 2012). Personal factors The individual factors may also influence the consumer decision-making process. Some of the factors that affect the consumer buying behavior are the economic situation, age, personality, and lifestyle. These components can influence the decision the consumer makes when purchasing the product like the laptop(Lysonski and Durvasula, 2013). Social factors The social factors can also influence on the buying behavior of the consumers. Some significant factors affecting the process of making a decision of the consumers are the reference groups, the role, family and status of the individual(Lee and Hanna, 2015). Level of need of laptop on Maslow Hierarchy of needs theory On this theory state that individuals are motivated to achieving a certain needs. When one of the need is fulfilled, the individual may seek to fulfill the next one(Lester, 2013). On the Maslows pyramid of needs, laptop falls on the category of cognitive needs, which are also referred to as higher odd needs. Purchasing the laptop is aimed to satisfy the desire to know things. A consumer may use the laptop for research purposes, work or the willingness to understand various concepts when using the laptop(Lester, 2013). Conclusion The consumer is any individual who intends to purchase a given service or a product in the market place. In this paper, it has looked at the consumer decision-making process when they intending to purchase a laptop. It has elaborated on the steps that are involved, the factors that influence the decision. Moreover, it has looked at the Maslows hierarchy of needs theory where the product in question-laptop can be placed on the pyramid. References Armstrong, G., Adam, S., Denize, S. and Kotler, P, 2014. Principles of marketing. s.l.:Person Australia. Betsch, T. and Haberstroh, S. (Eds.), 2014. The routines of decision-making. s.l.:Psychology Press. Jobber, D. and Ellis-Chadwick. F, 2012. Principles and practice of marketing (No, 7th). s.l.:McGraw-Hill Higher Education. Lee, J. M. and Hanna, S. D, 2015. Savings Goals and Saving Behavior from a Perspective of Maslow's Hierarchy of Needs. Journal of Financial Counseling and Planning, pp. 26(2), 129-147. Lester, D., 2013. Measuring Maslow's hierachy of needs. Psychological reports, 113(1), s.l.: s.n. Lysonski, S. and Durvasula, S, 2013. Consumer decision-making styles in retailing: evolution of mindsets and psychological impacts. Journal of Consumer Marketing, pp. 30(1), 43-54. Pescher, C., Reichhart, P. and Spann, M, 2014. Consumer decisio-making processes in mobile viral marketing campaigns. Journal of interactive marketing, pp. 28(1), 43-54. Solomon, M. R., Russell-Bennett, R. and Previte, J, 2013. Consumer behavior: Buying, having, being. s.l.:Person Australia. Solomon, M. R., 2014. Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Wen, C. R., Prybutok, V., Blankson. C. and Fang, J, 2014. The role of E-quality withing the consumer decision-making process. International Journal of Operations and Production Management, pp. 34(12), 1506-1536.